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YouTube Masterclass - Your Complete Guide to YouTube
Introduction - Start Here
Course Overview
Why YouTube?
Who are Mike and Lauren?
See Phil's Success and Replicate
Introduce Yourself!
Starting YouTube Channel From Zero with Mike & Lauren
Section Intro
Mike and Lauren - Starting from Scratch
Quality vs. Quantity (Start with quantity as you build quality)
Consistency is King
Views Come Before Subscribers
Complete Walk-Through of the Creator Studio
Section Intro
The Dashboard Walk-Through
Video Manager Walk-Through
Live Streaming Walk-Through
Community Walk-Through
Channel Walk-Through
Analytics Walk-Through
Create Walk-Through
Practice Exercise - Sign Up for Your Account
YouTube Best Practices
Section Intro
Target a Specific Audience
Be Consistent
Think About Sustainability & Discoverability
We Need You
Create Shareable Content
Collaborate with Other YouTubers
Interact with Viewers and Create Raving Fans
Be Authentic
Practice Exercise - Set S.M.A.R.T. Goals
How to Get Views Without Subscribers
Section Intro
Focus on Search
Keyword Planning
Google Keyword Planner - Walk Through
Self Promotion - Where We Promote
Converting Views to Subscribers
Section Intro
Why Care About Subscribers?
Talking to your Audience
How Long Should I Make My Videos?
End Cards, Annotations, Outros
Create Unique Content
YouTube Tips with Mike
Tap into Established YouTube Communities
Always Be Cutting (Short Videos Get Shared)
Tent Pole Programming
The 10% Controversial
Equipment for Creating Amazing Videos
Section Intro
Phil's Video Equipment
Mike and Lauren's Video Equipment
Video on a Budget - What's Possible for Under $100
Importance of Good Audio Over Video
Which Microphone Should You Use?
Video Lighting Tips
Phil's DIY Paper Lantern Setup
Choosing a Video Backdrop
Where to Find Music for Your Videos
Workflow and Time Management Tips
Practice Exercise - Create a Video
How We Make Our Videos with Mike & Lauren
Section Intro
Researching, Outlining, and Scripting
Editing Our Videos
Making Great Thumbnails - Even if you're not a graphic designer
Posting Our Videos
Posting and Optimizing Your Videos
Section Intro
How to Post a YouTube Video
Choosing a Great Video Title
Writing a Great Video Description
Choosing Great Video Tags
YouTube Annotations and Cards
Designing a Better YouTube Channel
Creating Playlists
Designing Your Channel
The Channel Trailer
Branding Your Video with a Subscribe Watermark
Creating Custom Channel Art - Demonstration
Practice Exercise - Post a Video
Growing Your Audience and Getting More Subscribers
Section Intro
Recognize Your Community
Share on Social Media
Share with Blogs and Websites
Advertising Your Videos and Channel
How to Create a Video Ad on YouTube
Practice Exercise - Collaborate with YouTubers
How to Get 150,000 Subscribers in 1 Year: DIY Video Guy Interviews Thomas Frank
Measuring Results with Analytics
Section Intro
Understanding Your Analytics
Video Watch Time, Audience Retention, and Demographics
Traffic Sources, Playback Locations, and Devices
Why Does Engagement Matter?
Estimated Earnings and How to Make More Money on YouTube
Calculating Your Cost Per Mille (CPM), and Setting YouTube Revenue Goals
Practice Exercise - Replicate a Popular Video
Use Social Blade to See Your Channel Stats and Predictions
Making Money with YouTube
Section Intro
YouTube Ads
Channel Sponsors
Selling Digital and Physical Products
Crowdfunding (Patreon)
Practice Exercise - Create a Sales Funnel
Conclusion!
Our Final Thoughts & Thank You
Bonuses - YouTube Graphics and More
YouTube Graphics Overview
Subscribe Pop Up Graphics and Tutorial
How to Use the YouTube Graphics Template in After Effects and Premiere Pro
New Lecture
Bonuses
Bonus Lecture: Get Any of Phil's Course for Up to 90% Off
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